In this lifetime you will come across an infinite number of easy roads, you will be offered millions of short-cuts, easy ways… there’s always another one promising you a way around the real hard work that stands between you and your vision or dream.
And guess what? You got it… take any of them and you’ll find yourself back to square one eventually, hopefully wiser, certainly more exhausted.
In order to achieve anything worthy of your valuable time on earth you will find passion and purpose indispensable co-pilots. Only when you’ve found a vision, have a purpose and are filled with passion will you have a chance in hell of making it through the long road to a worthy achievement.
When I built the world’s first and only true premium nutrition shake I never fantasized that there would be anything easy about sharing it with others. I recognized in a time when MRP’s and numerous average nutrition shakes have become an interchangeable commodity and people have learned to buy price alone, that creating a off the scale top-end passion driven product was anything but a wise business move.
There’s only one reason why I made this seemingly foolish move: I
didn’t have a choice. It had to be done and I recognized I was perhaps
the only person on earth willing to take this risk and make it real.
Not only is this personal, for I believe in the importance of
alternative sources of food and nutrition, and I am a committed
supporter of the nutrition shake but I have a vision. A vision for the
future of this country and you, the people, which will be a
transformation on the grandest of scales… and yes, it involves my Full
Strength total nutrition shake and any others willing to step up from a
protein drink to an integrated food.
I credit this impassioned rant to my guiding light of sanity along the
often challenging road of moving against the grain, to a higher place,
to freedom and excellence; my mentor in marketing, Seth Godin. Read his
latest entry, The forces of mediocrity and you’ll see what sparked me.
It’s a story I know all too well but would have no other way.
No one ever said doing the right thing was easy.
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